The Americana

Is The Americana the way in which future retail and housing should mesh together in order to densify the city and generate a plan that would lower the carbon footprint? The perfect combination of shops creates this place a destination for people who live near and far. The difference in height, frame and building materials helps the shoppers build a sense of a public realm in a privately own domain. Although the “mall” itself is in an area hidden from the major street corridors, local stores and restaurants, which also includes the Glendale Galleria, serves as a way finding towards the shopping community known as the Americana. This is what our group had envisioned as the possible retail environment in the city of San Bernardino. The future of retail is constantly evolving, and hopefully more of this mixed-use environment will make its way east to provide help and inject economic prosperity in cities in need of help.




